Venture

Venture Experiences is an adventure travel operator in Penrith. It sells guided trips into remote mountain, glacier and coastal country, run by guides who live where the trip goes. Very little of it is off the shelf: a customer says roughly what they want and how long they have, and the team builds the itinerary around that. The trips are booked months ahead and cost more than a holiday, so the website does most of the convincing before anyone calls.

The old site was a list of tours with prices, which suited neither half of the business. People who already knew where they wanted to go could not find the trip, and people who had no idea had no way in. We split the site by destination, gave each one an Explore page with the experiences available there, and put the custom trip request on its own page so the people who want something built can get straight to it.

The homepage opens on a full-width image and one line of copy, then goes to destination cards with a Discover It button on each. Trip inspirations sit under that as real customer trips, with the length and the shape of the itinerary rather than a price. The enquiry form is short, and the reviews further down name the guide.

Most people read it on a phone, months before they book. The mobile layout runs destination cards full width, one per screen, instead of squeezing four across, and the hero keeps the headline legible over the photograph. The navigation is five items.