Website redesign service
Website redesign that keeps the rankings the old site earned.
A new site on a modern stack, with every URL mapped and redirected, every template rebuilt for phones, and the search traffic the old site earned still arriving the week after launch.
Trusted by Australian businesses and industry bodies
From people who’ve already paid us
What our clients say about working with us
Six years, 300-odd websites, and a habit of telling clients when they don’t need the thing they came in asking for.
Loved by businesses in 5+ countries
“Sarthak was amazing. He is certainly experienced and knows his stuff. He also considered my budget and stage of business and was honest about my options. You won't regret going with Sarthak. I couldn't be happier.”
“Really great experience working with Sarthak and his team. Work was delivered on time and to budget, despite numerous design requests and changes from our side. Sarthak went above and beyond to be available across multiple timezones to accommodate our team's locations and make sure we kept the project moving.”
“I hired this freelancer to conduct a full SEO audit and optimization of my website, and I am very satisfied with the results. The audit was detailed, clearly explained, and included specific recommendations covering technical aspects, content improvements, and site structure.”
Every review is public on our Freelancer profile.
What a redesign covers
Four parts of a redesign done properly
Audit and plan
Before anything is designed, we crawl the current site and pull twelve months of Search Console data. That shows which pages earn enquiries, which rank for something worth keeping, and which are dead weight. The new site keeps the first two, and the third goes with a reason written down.
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Design and rebuild
Every template drawn fresh in Figma and built on WordPress, Shopify or Next.js, phone layouts first. Content is moved, cleaned and restructured around what buyers actually look for, rather than pasted across as-is under the same headings nobody read on the old site.
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Redirects and migration
Every old URL is mapped to its new home in a spreadsheet you can read, the 301s go live with the site, and a crawl afterwards proves none of them chain or break. Old PDFs and spec sheets get the same treatment, because those are often the pages with links pointing at them.
Launch and measurement
GA4, conversion tracking and Search Console are set up before launch, so there is a real before and after. We watch impressions, clicks and coverage daily for the first month, then send a thirty-day comparison of rankings, speed and enquiries against the old site.
Pricing for website redesign
Redesign pricing, by size of site
Refresh
From A$2,500
Inc GST
A new design over your existing content, platform and URLs, for a site that reads fine but looks ten years old.
- Up to ten pages redesigned
- Stays on your current CMS and URL structure
- Crawl and redirect check before launch
- Every template rebuilt phone-first
- Core Web Vitals pass on the main templates
- GA4 and Search Console set up
- One round of revisions
Full redesign
From A$5,000
Inc GST
A new site on a new stack with the content migrated, every URL redirected and the rankings protected through the switch.
Everything in Refresh and
- Up to 25 pages
- Platform move: WordPress, Shopify or Next.js
- Content migrated, cleaned and restructured
- URL map and 301 redirect for every old page
- Structured data for services, FAQs and locations
- Search Console watched daily for 30 days
- Two rounds of revisions
Redesign and grow
From A$9,000
Inc GST
The full redesign plus three months of SEO afterwards, so the new site gains ground instead of just holding what it had.
Everything in Full redesign and
- Up to 40 pages
- Copywriting for the ten pages that matter most
- Three months of SEO retainer included
- Two content pieces a month
- Internal link plan across the new structure
- Google Business Profile refresh
- Monthly report and call
Prices are in Australian dollars and include GST. A redesign is priced on how many pages and templates the current site has, and the tiers below are where most land. The URL map, the redirects and the post-launch ranking watch are in every tier, not an add-on.
Top-rated for three good reasons
Businesses looking for website redesign in Australia choose us for reasons we can put a number against.
300+ websites, six years
Enough builds behind us to know what breaks, and enough of them still running to know what lasts. Trade, industrial, ecommerce and B2B.
One team, three disciplines
Design, development and search marketing under one roof. Most businesses this size pay three suppliers who have never spoken to each other, and nobody owns the result.
Published pricing, no lock-in
The price list is on the site before you call, builds are fixed price, and the monthly plans are month to month. You own the domain, hosting and code throughout.
Redesign without losing rankings
Most redesigns lose traffic for the same three reasons
The old URLs change and nothing redirects. Pages that quietly ranked get merged into a tidier structure. Nobody opens Search Console until the phone goes quiet, which is usually a quarter later, and by then the drop is hard to unwind. All three are avoidable, and all three are avoided the same way: start the redesign from what the current site already earns, then keep watching it after launch rather than only before.
- Full crawl and ranking audit before any design starts
- Every URL mapped, redirected and retested on staging
- Ranking pages kept, even ugly ones, until the replacement proves itself
- Search Console and GA4 compared daily for thirty days after launch
When to redesign
Redesign for a reason, not a birthday
A site does not need replacing because it turned five. It needs replacing when it is slow or unusable on a phone, when your team cannot edit it without ringing someone, when it describes services you stopped offering, or when a buyer cannot find the thing they came for. If only one of those is true, a redesign is the expensive answer. We will quote the fix instead, and put the reasoning in writing.
- A speed, mobile and content audit before we quote anything
- A refresh rather than a rebuild where the structure still works
- Content and navigation fixed first, because that is usually the problem
- A written answer if the current site is good enough
Offices & locations
Web design for Melbourne South-East, Newcastle, Geelong and Western Sydney
Website redesign service
Frequently asked questions
Will a website redesign hurt our Google rankings?
No, not if the URLs are mapped and redirected, the pages that rank are kept, and Search Console is watched after launch. Redesigns lose traffic when one of those three is skipped. We do all three on every tier, and send a comparison of rankings, traffic and enquiries at thirty days.
What happens to our old URLs in a redesign?
Every one of them gets a 301 redirect to the closest page on the new site, listed in a map you can read before launch. Old PDFs and spec sheets are included, because they often carry the links. After launch we crawl the site again to check nothing redirects twice or lands on a 404.
Can we keep our current content?
Yes, and most of it usually should stay, especially anything that already ranks. We migrate it, cut the repetition and restructure it around what buyers search for. Where a page is thin or out of date we flag it and quote copywriting, which is included for ten pages on the top tier.
How much does a website cost in Australia?
Most Australian agencies charge A$3,000 to A$10,000 for a small business site. We start at A$2,000 for a five-page build and publish the full price list. Cheaper options exist around A$400 to A$1,000, but those are templates with no strategy and usually no support.
How long does it take?
21 days from the day we have your content. Content is almost always the bottleneck, and we will tell you that before we quote rather than after.
Do I have to move off WordPress?
No. We build on WordPress, Shopify, WooCommerce or Next.js depending on what the site needs to do. If your current site works and only needs one part fixed, we will say so.
Are we locked into a contract?
No. Builds are fixed price, and the monthly plans are month to month. You own the domain, hosting and code in your own accounts throughout.
Response time
One business day
What happens next
- 01Tell us what you need using the form.
- 02Book a 30-minute call straight after.
- 03We send back a scope and a fixed price.
Six years and 300-odd websites. We do the design, the build and the search marketing, so one team is accountable for whether the site actually brings you work.
Start a project